Post by account_disabled on Feb 25, 2024 9:20:11 GMT 5.5
The 404 error scares all web developers and marketers a bit even if it is normal to have some not found pages. In the article we delve deeper into the 404 error and understand how to make the most of it in an integrated marketing strategy. Content index: What is the 404 error? How to fix the 404 error? How to make the most of a 404 error? What is the 404 error? When you click on a link and the search engine returns a 404 – page not found error , it means that the page you are looking for was not found.
We can consider the presence of some 404 pages within a complex and highly structured Chinese Student Phone Number List website as physiological, but the important thing is to be aware of possible 404 errors in order to prevent the problem from manifesting itself on pages of interest to us, which are essential for our activity. One of the webmaster's tasks is to monitor for any 404 errors and evaluate whether to leave the page as not found, redirect elsewhere or set the 410 status code. How to fix the 404 error? Deleting a page is not a decision to be made lightly. First of all, you need to analyze whether that page brings value to your website, i.e. traffic, backlinks, conversions. In this case, it is always preferable to do a 301 redirect, i.e. set up a redirect, valid for both Google and users, to another resource on the site. As an alternative to the 404 you can use the 410 – gone which indicates that the page has been permanently deleted.
This second option is different from the 404 error although it appears very similar. In the case of a 404 ideally the server is unaware or cannot determine whether the absence of a page is permanent or not while the 410 error answers this question by telling both users and Google that they should no longer visit that page . How to make the most of a 404 error? If you decide to leave the 404 error, we suggest you customize the page to make it both more graphically appealing and functional at a marketing level. Nowadays the default template is modified by each company, trying to make it as much in line with the brand and strategy. Communicating that the page no longer exists means risking losing that visit and that user: an excellent 404 page should avoid exactly this.
We can consider the presence of some 404 pages within a complex and highly structured Chinese Student Phone Number List website as physiological, but the important thing is to be aware of possible 404 errors in order to prevent the problem from manifesting itself on pages of interest to us, which are essential for our activity. One of the webmaster's tasks is to monitor for any 404 errors and evaluate whether to leave the page as not found, redirect elsewhere or set the 410 status code. How to fix the 404 error? Deleting a page is not a decision to be made lightly. First of all, you need to analyze whether that page brings value to your website, i.e. traffic, backlinks, conversions. In this case, it is always preferable to do a 301 redirect, i.e. set up a redirect, valid for both Google and users, to another resource on the site. As an alternative to the 404 you can use the 410 – gone which indicates that the page has been permanently deleted.
This second option is different from the 404 error although it appears very similar. In the case of a 404 ideally the server is unaware or cannot determine whether the absence of a page is permanent or not while the 410 error answers this question by telling both users and Google that they should no longer visit that page . How to make the most of a 404 error? If you decide to leave the 404 error, we suggest you customize the page to make it both more graphically appealing and functional at a marketing level. Nowadays the default template is modified by each company, trying to make it as much in line with the brand and strategy. Communicating that the page no longer exists means risking losing that visit and that user: an excellent 404 page should avoid exactly this.