Post by account_disabled on Nov 26, 2023 10:13:15 GMT 5.5
The starting point for selling on Amazon and the basis for conducting effective marketing activities on Amazon is creating an Amazon Brand Store for the brand. Here, you can use text, graphics, animations and video to present your brand's history and values and highlight the unique features and advantages of your products. Example of the Amazon Brand Store of the LEGO brand Example of the Amazon Brand Store of the LEGO brand This is where every user interested in your brand will come from two sources.
The first is organic traffic from product listings, because in the center of each listing on Amazon there will be a "Visit XYZ brand store" link. The second is paid traffic from Amazon Sponsored Brands advertising campaigns. As part of this type of campaign, we have three advertising formats Email Marketing List at our disposal Product Collection, Store Spotlight and Video. Let's briefly discuss each of them. Product Collection Example of an ad in the Product Collection format Product Collection is an advertising format in which we can present three selected products accompanied by specially designed graphics with the brand logo and a short description.
We can configure what keyword phrases and with what level of matching the ad should be displayed, so it is a great element both at the top and bottom of the funnel, depending on whether we configure the display for strict or general approximate phrases. Store Spotlight An example of an ad in the Store Spotlight format With the Store Spotlight format, we direct traffic to the Amazon Brand Store. In the advertisement itself, we show the "seed" of our store in the form of the brand logo, a short description and the ability to go to three selected subpages. Here we can also configure key phrases for which the ad should be displayed.
The first is organic traffic from product listings, because in the center of each listing on Amazon there will be a "Visit XYZ brand store" link. The second is paid traffic from Amazon Sponsored Brands advertising campaigns. As part of this type of campaign, we have three advertising formats Email Marketing List at our disposal Product Collection, Store Spotlight and Video. Let's briefly discuss each of them. Product Collection Example of an ad in the Product Collection format Product Collection is an advertising format in which we can present three selected products accompanied by specially designed graphics with the brand logo and a short description.
We can configure what keyword phrases and with what level of matching the ad should be displayed, so it is a great element both at the top and bottom of the funnel, depending on whether we configure the display for strict or general approximate phrases. Store Spotlight An example of an ad in the Store Spotlight format With the Store Spotlight format, we direct traffic to the Amazon Brand Store. In the advertisement itself, we show the "seed" of our store in the form of the brand logo, a short description and the ability to go to three selected subpages. Here we can also configure key phrases for which the ad should be displayed.