Post by account_disabled on Dec 20, 2023 14:31:28 GMT 5.5
Adriana Arias , after more than five years at Netflix, has been appointed marketing director of the company following the departure of Antonio Ábalos, who until now held the position. Arias began his career at the company in 2016 as Senior Marketing Manager and two years later he held the position of Head of Series Marketing. Since November 2019 he was Marketing Director Series. Previously, he was Marketing Director of LINE Corp and International CRM Marketing Manager of Amazon BuyVIP . For more than four years he held various positions at eBay , including Business Development Manager, EU Planning RM Manager and EU Integration Marketing Lead.
He studied Economics at the Pontifical University and has an MBA in Business / Managerial Economics. For his part, Antonio Ábalos came to Netflix five years ago from Twitter , where he held the Phone Number List position of Head of Brand Strategy for more than two years. He was also Head of Marketing at Amazon , Growth Lead at Facebook and Editorial Director & Founder at Marketeen . A few days ago, he announced his decision to leave Netflix after more than "5 very crazy years" and with a good dose of humor. "I started as a guy who did marketing and now I am an expert in branded content, live events, earned media campaigns, membership growth, out of home, junkets, key arts, screenings and shootings," he says in the Twitter thread.
I started as a guy who did marketing and now I am an expert in branded content, live events, earned media campaigns, membership growth, out of home, junkets, key arts, screenings and shootings. w19WGZQ4r5 — ant (@abalos) March 31, 2021 In this same publication, Ábalos assured that, before joining a new project, he would dedicate a few months to being a "full-time dad", watching Netflix and "relaxing" on social networks. The professional revealed the secrets of the streaming company's advertising success at FOA Barcelona 2019 , one of the great events that organizes every year to bring together the sector, debate and inspire. «We love to take risks. When you are lucky enough to work in a company that gives you the opportunity to play, you have to play ," Ábalos said then.
He studied Economics at the Pontifical University and has an MBA in Business / Managerial Economics. For his part, Antonio Ábalos came to Netflix five years ago from Twitter , where he held the Phone Number List position of Head of Brand Strategy for more than two years. He was also Head of Marketing at Amazon , Growth Lead at Facebook and Editorial Director & Founder at Marketeen . A few days ago, he announced his decision to leave Netflix after more than "5 very crazy years" and with a good dose of humor. "I started as a guy who did marketing and now I am an expert in branded content, live events, earned media campaigns, membership growth, out of home, junkets, key arts, screenings and shootings," he says in the Twitter thread.
I started as a guy who did marketing and now I am an expert in branded content, live events, earned media campaigns, membership growth, out of home, junkets, key arts, screenings and shootings. w19WGZQ4r5 — ant (@abalos) March 31, 2021 In this same publication, Ábalos assured that, before joining a new project, he would dedicate a few months to being a "full-time dad", watching Netflix and "relaxing" on social networks. The professional revealed the secrets of the streaming company's advertising success at FOA Barcelona 2019 , one of the great events that organizes every year to bring together the sector, debate and inspire. «We love to take risks. When you are lucky enough to work in a company that gives you the opportunity to play, you have to play ," Ábalos said then.